“We started to produce ethically for one simple reason – because we give a shit. I realised we could be doing a lot better as a brand, and now, for us there is no other way to produce”, says, First Base founder and designer, Ali Cotton.
Ali first started to implement ethical and sustainable business and design and manufacturing approaches in 2015 and today the brand is proud to report that since then, their practices have resulted in:
So, how do they do this?
Breaking it down even further to understand how wearing a brand like First Base, you are contributing to positive change and impacts on the environment.
For every tee and tank produced using organic cotton:
For every performance legging using recycled fibre:
“As a brand we are transparent, we have nothing to hide and are proud of our manufacturing processes. All First Base and First Base Fit garments are designed in Bondi and our garments are manufactured in various part of China and are proudly ethically produced,” said Cotton.
Now First Base is all about spreading the message that ethical production is achievable and should be something that is at the forefront of every customers’ mind. Doing thing’s the right way is the only way and First Base are not only making noise about their production practices but have also made big positive changes across their business as they move towards environmental sustainability. Living by the moto #itscooltobekind First Base is proud to lessening their environmental impact.
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