Coming together for yet another collaboration, SG X PUMA collection is inspired by Selena’s initials, with the first drop coined Strong Girl.
Featuring a selection of bold and brilliant designs, the duo teamed up to create a range to empower women across the globe.
Debuting two new silhouettes in the form of PUMA Defy Mid X SG and PUMA SG Runner, both feature strong colour waves that exude confidence in all the right ways.
Combining femininity with sport while adding modern fashion into the mix, the collection is designed to be worn both off-duty and in the gym with a purpose.
The SG Runner features a must-have sneaker, designed and constructed by Selena herself. Adding touches of her personal style to PUMA’s classic running shoe, the lightweight shoe features a knitted upper, high rebound EVA and comfortable fit.
The Strong Girl collection aims to empower women to stand out from the crowd and we’re certain it’ll do just that.